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Insurer Speed to Market Depends on Process as Much as Tech, Says Novarica

Insurers are under pressure to seize new market opportunities or to "fast follow" competitor offerings. IT is often viewed as the "long pole in the tent" but new research indicates that poor business processes can be just as much of a problem as poor technology.

In two new Research Council Studies, Speed to Market for Property/Casualty Insurers and Speed to Market for Life/Annuity Insurers , research and advisory firm Novarica provides high-level benchmark information on product introduction and modification speed, and analysis of which factors correlate to faster or slower total cycle times.

"Investing in new technology is often a critical step in improving speed to market. But equally important is reviewing the overall business process of new product introduction or product modification," said Matthew Josefowicz, President and CEO and author of Novarica's new reports. "As in any complex, multi-party process, there are often hidden delays that result from lack of clarity and accountability or just from poor process design. For many insurers, those delays combine with a failure to incorporate IT's perspective early enough in the process, when small decisions may be made that will have large impacts on the ease of implementation."

Among the key findings of the reports are:

  • Average speed to market is seven or eight months for new products, three or four for modifications. These average times are broadly similar across lines, but individual companies vary from less than two months to more than nine.
  • When technology is a problem, it's a big problem. IT isn't always the "long pole" for speed to market, but when it is, it has a big impact on longer product times.
  • Almost all life carriers still run on legacy technology. This is a technical barrier to faster product speed, but it also makes business alignment crucial.
  • Early IT involvement is a key factor. Including IT at the table during the product ideation phase is consistently associated with faster time to market.

Please contact media@novarica.com or call Victoria Spitz at 833-668-2742 Ext. 130 for more information.

 


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