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Roost Announces Pilot Program with Alfa Insurance

Property telematics provider Roost announced a pilot program with Alabama-based Alfa Insurance which is designed to help reduce claims frequency and severity, and to increase customer engagement.

The Roost Smart Water Leak and Freeze Detector is designed to sense water leaks as well as humidity and freezing temperature situations. Each detector can be easily located in places around the home most prone to water leaks, such as under kitchen sinks, hot water heaters, toilets and various appliances. It then delivers smartphone alerts via an app to help minimize water damage and loss.

“Roost is proud to announce this pilot program with Alfa Insurance,” said Roel Peeters, Roost CEO. “By deploying the innovative Roost water leak and freeze solution, we will help Alfa Insurance meet their goals of reducing water leak loss and severity and providing peace of mind to their policyholders that their home is protected, even when they are away.”

“We are very excited to announce this pilot program with Roost to deliver their smart sensors in Alabama, Georgia and Mississippi.” said Crystal Johnson, Vice President, Business Innovation. “At Alfa Insurance, we are focused on providing our policyholders with value and trusted solutions. Our relationship with Roost will help us to achieve this goal.”

Roost’s Home Telematics solutions are changing the way insurers engage with their policyholders, mitigate fire & water claims, and drive new business growth.

About Roost:

Roost, a technology company based in Sunnyvale, Calif., serves the commercial property segment with Protection360, a commercial SMB loss prevention service incorporating 24/7 alert monitoring through a hardware kit with proprietary wireless and long-range sensors to detect water, smoke, power, temp and occupancy. Roost delivers these solutions with a white-label mobile app and a cloud-based platform. Roost’s primary go-to-market approach is through insurance companies deploying directly to their policyholders. The effect is a reduction in claim related losses (fire and water perils costing $25B/year in U.S.) and driving policyholder engagement through a content rich, digital mobile app experience, impacting retention and customer acquisition. Roost is focused on changing the way property insurance models assess risk and pricing on a real-time basis. For more information, please visit www.getroost.com.

About Alfa Insurance

As an outgrowth of the Alabama Farmers Federation, Alfa Insurance Companies began in 1946 to provide quality fire insurance to federation members, who were primarily farmers. John Tucker Harris, a prominent Lee County farmer and past president of the Lee County farm organization, sent in the first pre-insurance application. Since then, Alfa has grown to offer an excellent array of insurance coverages including life, property and automobile to its clients and has also become known for superior customer service. Alfa and its affiliates now provide insurance and other financial services to more than 1 million customers in multiple states. For more information, please visit www.alfainsurance.com.


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